STRATEGIC MANAGEMENT AS A KEY TO ENHANCING THE ECONOMIC POTENTIAL OF INDUSTRIAL ENTERPRISE
Keywords:
strategic management; economic potential; the management of the industrial enterprise; environmental changes; strategy implementationAbstract
In today’s complex conditions of development and the functioning of economic entities, there is a need to improve the industrial enterprise’s economic potential so that can adapt to an unstable external environment. One of the directions for solving this problem is the formation of effective strategic management and the development of science-based strategies for the development of industrial enterprises
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