COMPREHENSIVE MARKETING STRATEGY FOR ADVANCING FOOD PRODUCTION

Authors

  • Sarvarbek Ulug֥‘bek o‘g‘li Dadamirzayev Independent researcher
  • Mukhtasarkhon Anvar qizi Akhmadjanova Tashkent State University of Economics
  • Fazilat Odilbek qizi Sharifboyeva Tashkent State University of Economics

Keywords:

Marketing strategy, food production, market analysis, target audience, branding, digital marketing, customer engagement, sustainability.

Abstract

This article presents a comprehensive marketing strategy for the development of food production, aiming to empower businesses and organizations in the food industry to enhance their market presence, increase brand value, and drive sustainable growth. The strategy encompasses key elements such as market analysis, target audience identification, product positioning, branding, digital marketing, and customer engagement.

References

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Armstrong, G., & Kotler, P. (2021). Marketing: An introduction (14th ed.). Pearson.

Kotler, P., Kartajaya, H., & Setiawan, I. (2018). Marketing 4.0: Moving from traditional to digital. Wiley.

Proctor, T. (2014). Strategic marketing: An introduction. Routledge.

Hollensen, S. (2015). Marketing management: A relationship approach. Pearson.

Jobber, D., & Ellis-Chadwick, F. (2019). Principles and practice of marketing (8th ed.). McGraw-Hill Education.

Brassington, F., & Pettitt, S. (2017). Principles of marketing (8th ed.). Pearson.

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Published

2023-11-10

How to Cite

Dadamirzayev , S. U. o‘g‘li, Akhmadjanova , M. A. qizi, & Sharifboyeva , F. O. qizi. (2023). COMPREHENSIVE MARKETING STRATEGY FOR ADVANCING FOOD PRODUCTION. SCHOLAR, 1(30), 59–64. Retrieved from https://researchedu.org/index.php/openscholar/article/view/5260

Issue

Vol. 1 No. 30 (2023): SCHOLAR

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.