CHAKANA SAVDODA REKLAMA FAOLIYATINI TAKOMILLASHTIRISH YO‘LLARI

Nafisabonu Djamshidovna Karimova

Authors

Nafisabonu Djamshidovna Karimova TDIU doktoranti,

Keywords:

marketing, chakana savdo, reklama, PEST tahlili, AIDA modeli.

Abstract

Maqolada chakana savdo korxonalari faoliyatida reklamaning ahamiyati va mohiyati nazariy maʼlumotlar hamda xorij olimlarining ilmiy tadqiqot ishlariga muallifning ilmiy yondashuvlari asosida ochib berilgan. Shuningdek, mamlakatimiz chakana savdo korxonalarida reklama faoliyatini qollash boyicha mavjud muammolar tahlili hamda PEST tahlillar amalga oshirilgan. Maqolada sohaga oid mavjud muammolarning samarali yechimi sifatida reklama faoliyatini takomillashtirishga qaratilgan AIDA modelidan foydalanish taklif etilgan.

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