ECOTOURISM IN UZBEKISTAN: THEORY, CHALLENGES AND RECOMMENDATIONS

Abstract

As tourists increasingly seek destinations aligning with their interests, niche market tourism has emerged as a strategic approach. Niche tourism represents diversity and individuality in an increasingly uniform world. It targets a limited consumer base compared to mass tourism but remains a consistent market. Niche tourism focuses more on the activities rather than the volume of visitors at a specific location.

Among various niche tourism markets, ecotourism stands out as the fastest-growing sector, accounting for approximately 20% of the global tourism industry (Bunghez, 2021) [1]. Ecotourism’s significance lies in its potential to challenge traditional industry practices by promoting environmentally friendly, community-oriented, and educational experiences. Its purpose is to utilize nature in a sustainable way, ensuring ecological integrity and long-term well-being for current and future generations. Uzbekistan has great potential for ecotourism due to its unique climate and natural features. To boost the future of nature-based tourism in the country, we need to address current issues. This paper will explore the ecotourism possibilities in Uzbekistan and identify the obstacles hindering its growth.