INTERNATIONAL FRANCHISING: EXPANDING YOUR BUSINESS ACROSS BORDERS
Abstract
As businesses seek to grow and reach new markets, international franchising has emerged as a popular strategy for expanding operations across borders. This article explores the concept of international franchising, its advantages and challenges, and its role in promoting global business growth. We will delve into the key considerations for franchisors and franchisees, regulatory and cultural factors, and the potential risks and rewards of venturing into foreign markets. Additionally, case studies of successful international franchising ventures will provide valuable insights into effective strategies for navigating the complexities of global expansion.
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