LINGUISTIC PECULIARITIES OF ADVERTISEMENTS: EXPLORING THE USE OF PUNS, METAPHORS, AND SLOGANS
Keywords:
puns, metaphors, slogans, linguistic devices.Abstract
This article explores the use of linguistic peculiarities in advertising language, specifically puns, metaphors, and slogans. The study aims to analyze the impact of these linguistic devices on consumer behavior and to provide insights for advertisers on how to effectively use them to create a strong brand identity and increase consumer engagement with their products or services. It also presents examples of puns, metaphors, and slogans in advertising texts and discusses their impact on consumers. The study’s findings suggest that linguistic peculiarities can significantly influence consumer behavior and that advertisers should carefully consider their use in creating effective advertising campaigns.
References
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Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press.
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