EKOLOGIK TURIZM AMALIYOTINI RIVOJLANTIRISHDA YASHIL MARKETING SAMARADORLIGI

Authors

  • Axmedov Alisher Turayevich BuxDU Iqtisodiyot va turizm fakulteti II bosqich magistranti

Keywords:

Ekologik turizm, marketing, yashil marketing, ekoturist, yashil marketing strategiyalari.

Abstract

Ekologik turizmda yashil marketing deganda sayyohlarga tabiat bilan bog‘lanish imkonini beruvchi haqiqiy tajribalarni taqdim etish bilan birga atrof-muhitga minimal ta’sir ko‘rsatadigan barqaror turizm amaliyotini targ‘ib qilish tushuniladi.Ushbu maqolada ekologik turizm amaliyotini rivojlantirishda yashil marketing samaradorligining nazariy asoslari tahlil qilinadi.

References

Madhumita Nayak. GREEN MARKETING -THE CHANGING WAY OF MARKETING. Journal of Interdisciplinary Cycle Research 14(2) . August 2022

Alina-Cerasela Aluculesei ,Daniel Avram, Puiu Nistoreanu. Is Green Marketing a Label for Ecotourism? The Romanian Experience. The Best [Accounting Information System & Information Technology Business Enterprise] 11(8). August 2020.

Sui He. Sustainable Development Strategy of Ecotourism Marketing Based on New Media: A Case Study of Qinghai Tibet Plateau in China. Journal of Humanities and Social Sciences Studies. January 2023.

Marcel Merr, Marija Ham. GREEN MARKETING FOR GREEN TOURISM. Conference: 21th Biennial International Congress: Tourism & Hospitality Industry 2012: New Trends in Tourism and Hospitality Management. May 2012

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Published

2023-04-30

How to Cite

Axmedov Alisher Turayevich. (2023). EKOLOGIK TURIZM AMALIYOTINI RIVOJLANTIRISHDA YASHIL MARKETING SAMARADORLIGI. GOLDEN BRAIN, 1(12), 88–93. Retrieved from https://researchedu.org/index.php/goldenbrain/article/view/3398