EKOLOGIK TURIZM AMALIYOTINI RIVOJLANTIRISHDA YASHIL MARKETING SAMARADORLIGI
Keywords:
Ekologik turizm, marketing, yashil marketing, ekoturist, yashil marketing strategiyalari.Abstract
Ekologik turizmda yashil marketing deganda sayyohlarga tabiat bilan bog‘lanish imkonini beruvchi haqiqiy tajribalarni taqdim etish bilan birga atrof-muhitga minimal ta’sir ko‘rsatadigan barqaror turizm amaliyotini targ‘ib qilish tushuniladi.Ushbu maqolada ekologik turizm amaliyotini rivojlantirishda yashil marketing samaradorligining nazariy asoslari tahlil qilinadi.
References
Madhumita Nayak. GREEN MARKETING -THE CHANGING WAY OF MARKETING. Journal of Interdisciplinary Cycle Research 14(2) . August 2022
Alina-Cerasela Aluculesei ,Daniel Avram, Puiu Nistoreanu. Is Green Marketing a Label for Ecotourism? The Romanian Experience. The Best [Accounting Information System & Information Technology Business Enterprise] 11(8). August 2020.
Sui He. Sustainable Development Strategy of Ecotourism Marketing Based on New Media: A Case Study of Qinghai Tibet Plateau in China. Journal of Humanities and Social Sciences Studies. January 2023.
Marcel Merr, Marija Ham. GREEN MARKETING FOR GREEN TOURISM. Conference: 21th Biennial International Congress: Tourism & Hospitality Industry 2012: New Trends in Tourism and Hospitality Management. May 2012
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.