HOW WOULD YOU MEASURE CREATIVITY AND INNOVATION? WHY?
Keywords:
Creativity level, measurement scope, creativity and innovation, capacity for creativeness, traditional measurement, intelligence checking tests, assessment system, divergent thinking, creative thinking, employee promotions, flexibility, fluency, elaboration, originality, measuring innovation, rote memory, ICT usage, “Innova” method, reliability of the tests.Abstract
This article represents various and reliable trials to measure creative and innovative abilities of people and organizations or countries. Underlining the necessity and applications of creativity and innovation metrics, I supplied with several opinions of researchers and limitations of some measurements which are far from being dealt with.
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