IMPORTANTCE OF UNDERSTANDING INTERCULTURAL COMMUNICATION IN BUSINESS

Authors

  • O.S. Akhmedov Doctor of Philological Sciences, Professor of Uzbekistan State World Languages University
  • R. Abdukarimova MA student of Jizzakh State Pedagogical University

Keywords:

communication, culture, business, intercultural communication, teaching, business English, verbal communication, non-verbal communication.

Abstract

This article focuses on the importance of understanding intercultural communication in business. Moreover, it highlightes why we need the strongest relationship between communication and  culture in business sphere and the assumptions of the vast majority of linguistics from scientifical side.

References

Okoro, E. (2012). Cross-Cultural Etiquette and Communication in Global Business: Toward a Strategic Framework for Managing Corporate Expansion. International Journal of Business and Management, 7(16), 130-138.

Lindridge, A., & Dibb, S. (2003). "Is "culture" a justifiable variable for market segmentation. A cross-cultural example". Journal of Consumer Behavior, 2(3), 269-286.

Morales, D. P. (2005). Ethnomarketing, the cultural dimension of marketing. Pensamiento & Gestión(18), 177-206.

Berry, J. W., Poortinga, Y. H., Segall, M., & Dasen, P. (1992). Cross-cultural psychology: Research and appliations. Cambridge University Press.

Berry, J. (2000). Cross-cultural psychology: A symbiosis of cultural and comparative approaches. Asian Journal of Social Psychology, 3, 197-205.

Jandt, Fred. An introduction to intercultural communication. SAGE Publications. 7th edition. 2013. 448.

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Published

2023-01-21

How to Cite

Akhmedov, O., & Abdukarimova , R. (2023). IMPORTANTCE OF UNDERSTANDING INTERCULTURAL COMMUNICATION IN BUSINESS. GOLDEN BRAIN, 1(2), 24–28. Retrieved from https://researchedu.org/index.php/goldenbrain/article/view/1290